Craftybase (Now Stocksmith) vs WISMO: Inventory Software vs Order Tracking

Short answer: these solve different problems. Craftybase (now renamed Stocksmith) is inventory and cost-of-goods software: it tells you whether a product makes money. WISMO is order tracking: it tells your customer where their order is. Neither replaces the other, and which you need depends on which question you hear more often.

One thing to know before comparing: Craftybase is now called Stocksmith. As of mid-2026, craftybase.com redirects to stocksmith.io, and a banner on the pricing page says it is the same team and the same software with a new name. Most articles comparing these tools have not been updated yet. Everything below reflects the current product.

What does Stocksmith (formerly Craftybase) do?

If you make physical products from raw materials, like jewellery, candles, soap, pottery or leather goods, this back-office tool is built for you.

Raw materials tracking. You log every material you buy: wire, beads, wax, fragrance oils, fabric. It tracks how much you have, what it cost, and how much goes into each product.

Cost of goods sold. This is the strongest feature. For each product it calculates the true cost of materials, labour and overheads. If you sell a soy candle for $18, it tells you what’s left after jars, wicks, labels, wax and your time. Most makers estimate this. Stocksmith computes it.

Etsy and Shopify sync. It imports orders from connected stores and matches sales to products to materials, so profitability per product and per channel doesn’t require manual entry.

Production planning. If you have 15 candle orders and each uses 200g of wax, it tells you to have 3kg on hand.

What it costs

Pricing verified from stocksmith.io/pricing in August 2026. There is no free plan. There is a 14-day trial, then:

Plans are priced by order lines per month, not by users. Studio covers 250, Indie 1,000, Business up to 5,000.

For what it does, this is a capable tool. If your main question is “am I actually making money on this product?”, it answers it properly.

But there’s a gap, and it’s the one most makers feel daily.

What it doesn’t do: talk to your customers

Stocksmith faces inward. It tells you about your business. It does not face outward, toward the person waiting on an order.

There is no tracking page for customers. There is no link a customer can open to see “in progress, starting production tomorrow.” No shareable link. No status timeline written for the buyer rather than the operator. No automatic email when an order’s status changes. And no per-order handling of advance and partial payments, which is how most custom work actually gets paid for.

None of that is a flaw. It was built as inventory and costing software and it does that job. But if your week is spent answering “where is my order?” rather than “what’s my margin?”, it won’t help.

How much customer-chasing are we actually talking about?

This is where most comparison articles wave at a statistic and move on. It’s worth being precise, because the honest numbers are harder to find than they look.

Vendors in the post-purchase space publish wildly different figures for how much of support volume is order-status chasing. Decagon says 25–40%, rising to 50–60% at peak. ShippyPro says 40–60%. Pango publishes its own benchmark bands and then says plainly that they are “orientation, not law”. They are the author’s observations, not research. None of them cite an underlying study. Treat any specific percentage you see quoted on this topic, including in competing articles, as folklore.

What I can offer instead is our own data, with its limits stated. We looked at the 130 orders on WISMO whose tracking page was opened at least once (52 sellers, March to September 2026). Customers opened that link a median of 5 times before the order was finished. The mean is 7.4.

Five checks per order. Without a link, a meaningful share of those become messages you answer by hand. That is the workload being discussed, measured on real orders rather than estimated. The full dataset and its limits are published. It is 434 orders from 81 sellers, which is a small sample, and we say so.

What does WISMO do?

WISMO handles the outward-facing half: create an order in seconds from your phone, share a tracking link, update status as you work, and record payments as they come in. The customer opens the link, with no app and no account, and sees your business name, the order details, current status, and a timeline of updates. Status changes can trigger an automatic email.

What it doesn’t do: raw materials, recipes, COGS, batch planning or Etsy/Shopify sync. It can count finished products and warn you when one runs low, and it can show profit per item from a cost you type in yourself. But it has no idea how much wax went into your candle.

Free for your first 30 orders; Pro is $9.99/month.

Stocksmith vs WISMO: feature comparison

	Stocksmith (Craftybase)	WISMO
Raw materials tracking	Yes	No
Finished-goods stock counts	Yes	Yes, with low-stock alerts
Cost of goods sold	Yes	No
Etsy / Shopify sync	Yes	No
Production batch planning	Yes	No
Profitability per product	Yes, from real material costs	Rough, from one cost per item you type in
Customer-facing tracking page	No	Yes
Order status timeline for the buyer	No	Yes
Automatic customer email on status change	No	Yes, on Pro
Per-order advance / partial payments	Revenue level only	Yes
Mobile-first	No, web app	Yes
Entry price	$49/month, no free tier	Free tier, Pro $9.99/month

Stocksmith looks backward and inward: what did this cost, am I profitable, do I have enough material? WISMO looks forward and outward: where is this order, does the customer know, have they paid?

Which should you start with, Stocksmith or WISMO?

Start with order tracking if you lose hours a week to status messages, customers seem anxious between ordering and delivery, you forget to chase unpaid balances, or your work is mostly custom and made-to-order rather than batch production. That pain is external, it recurs daily, and the fix is cheap.

Start with inventory and costing if you don’t know whether specific products are profitable, you run out of materials unexpectedly, you can’t price confidently, you sell mainly through Etsy or Shopify, or tax season is painful for lack of cost records. That pain is internal and slower-moving, but it compounds.

To decide, ask which question you hear more often: “where is my order?” from customers, or “am I actually making money on this?” from yourself?

For most solo makers taking custom orders through Instagram and WhatsApp, it’s the first. You usually have a rough sense of material costs. What you don’t have is a way to keep twenty customers informed without twenty separate conversations. If you’re weighing the alternatives more broadly, the best order tracking software roundup covers seven options, and WISMO vs spreadsheets covers the free route most sellers try first.

Do you eventually need both?

Plenty of makers do. If you buy materials in bulk, produce in batches, sell on Etsy and take custom orders through DMs, you have both problems genuinely. A common pattern: Stocksmith handles the Etsy financial side, while direct orders get a tracking link. These are the orders that arrive as a conversation and avoid marketplace fees.

But almost nobody needs both on day one. Solve whichever question you’re asked more often, and add the other when it starts to hurt.

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