Research
Guides on this site cite figures from WISMO’s own order data rather than unattributed industry statistics. This page states exactly what that data covers, how it was measured and what its limits are, so you can check every number.
Period: March 25 to September 12, 2026Extracted: September 12, 2026
This is a small dataset from an early-stage product, and it is presented as such. It is not a market-wide survey, and it is not weighted to be representative of small sellers generally. Its value is that it records what actually happened on real orders rather than estimating it.
Median 5 opens
Across the 130 orders whose tracking page was opened at least once (52 sellers), customers opened that link a median of 5 times, mean 7.4, before the order finished. The distribution has a long tail: 34 of those orders were opened ten times or more, and those 34 account for 587 of the 963 total opens. The most-opened single order reached 62.
29.9%
130 of 434 orders. Sellers do not share a link on every order, so this is a floor on how often customers check, not a measure of how often they would.
15 currencies, 28 timezones
64.2% of sellers use a currency other than INR. Most common: INR (29), USD (24), EUR (7), GBP (5), ZAR (3), AED (2), MYR (2), NGN (2).
7 days
Across all 434 orders. Mean 9.9 days; one order in ten runs 18 days or longer. This is the window over which an order's details have to be held somewhere.
6 orders
Among the 32 sellers with five or more orders, the median seller peaked at 6 orders open at once; 27 of the 32 peaked at five or more, and the highest reached 30. An order counts as open from creation until it is delivered, completed, or past its due date.
1.6 days
Across 173 completed orders. This cohort skews toward quick-turnaround work, so it should not be read as how long custom orders take in general.
2.4 updates
1,039 updates across 434 orders.
26 orders
Of the 237 priced orders with any payment recorded. Payment status overall: 194 paid, 196 unpaid, 44 on advance. Of the 44 part-paid orders, 26 are past their due date with a balance still outstanding.
26% of orders
Across 346 distinct customers (identified by seller and phone number), 25 placed more than one order. That is 7.2% of customers, and they placed 113 of the 434 orders. The most frequent single customer has placed 23.
Median 50%
Across 62 orders where the first recorded payment was less than the order price (16 sellers), the median of each seller's own median deposit is 50.0%. Many sellers quote this figure, but usually without evidence. Pooling all 62 deposits gives the same 50.0%. But the consistency the "50% standard" implies is still absent: seller medians run from 8.0% to 68.3%, and 34 of the 62 deposits fall outside the 45–55% band entirely. 62 of the 237 priced orders with any payment started with a deposit; the other 175 were paid in full at the first payment.
Sellers by currency
81 sellers who created at least one order, March 25 to September 12, 2026.
| Group | Count | Share |
|---|---|---|
| INR | 29 · 36% | |
| USD | 24 · 30% | |
| EUR | 7 · 9% | |
| GBP | 5 · 6% | |
| ZAR | 3 · 4% | |
| AED | 2 · 2% | |
| MYR | 2 · 2% | |
| NGN | 2 · 2% | |
| 7 others | 7 · 9% |
Orders by payment status
All 434 orders, at the time of the extract.
| Group | Count | Share |
|---|---|---|
| Unpaid | 196 · 45% | |
| Paid in full | 194 · 45% | |
| Part-paid (deposit) | 44 · 10% |
Compiled by Ashish Vijay, founder of WISMO. If something here looks wrong or you want a figure broken down differently, emailsupport@wismo.live.